Certified Digital Marketer (C|DM)

START DATE
END DATE
TUITION FEE
23 February 2018
31 May 2018
850,00€
Classes start on 23/02/18. Register now and profit with a 15% discount.

Get introduced to our new program_Course Brochure

The Digital Marketing course by IIB (Institute of iBusiness Council) is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in Planning, Executing and Measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.

A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as Websites, Web Analytics, Search Engines, E-mail, Apps (classic and mobile) and Social Networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best Digital Marketing practices to create operational excellence of digital marketing tools and applications.

The C|DM course introduces students to modern and contemporary marketing principles. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.

Obtain real skills

Each module includes Lab Manuals on Digital Marketing related technologies and digital tools that allow students to:
  • Become familiar with the best digital marketing techniques available in the market;
  • Obtain hands-on experience and practical exposure on the most effective digital marketing tools;
  • Apply all the digital marketing methodologies and best practices using online platforms;
  • Exercise and challenge your approaches on mock test and lab assessments.

Who is it for?

Anyone who wants to develop the necessary skills to combat the Digital Marketing Profession at the same level that experienced practitioners do. Students, entrepreneurs and business owners, finance managers, technology and information managers, mid and senior-level managers from marketing, e-commerce, web-design, sales and operations, strategic planning and general management

Entry requirements:

No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge are required.

Course Content:

1 Introduction to Digital Marketing
2 Website Development
3 Lead Generation & Management
4 Web Analytics & Reporting
5 Search Engine Optimization (SEO)
6 Campaign Marketing & Management
7 Search Engine Marketing (SEM)
8 Content Marketing & Management
9 Email Marketing & Management
10 Affiliate Marketing & Management
11 Social Media Marketing (SMM)
12 Mobile & Proximity Marketing
13 Video Marketing
14 Strategy & Planning
 

Course Details: 

Course duration: 45 Hours
Material: CDM e-Courseware
Tutor’s Notes
Three practice tests


Training Options:

Onsite Classroom-Study
Online Self-Study

Exams:

Exam fees: included in tuition fee
Exam Duration: 3 Hours
Number of Exam Questions: 100
Exam Passing Score: 70%

Who will teach you? 

Learn from the best as our word class tutors are business-leading professionals with the expertise and teaching experience to provide both theoretical foundation and practical training.

 

Seminars may be subsidised by LAEK OAED 0,24 subsidy.